It almost seems like since social media has grown in popularity, more and more bloggers are neglecting their blog. Some people are more interested in growing their numbers instead of concentrating on the content they are creating.
There are quite a few ways that you could be neglecting our blog and don’t worry, even I’m guilty of some in the past! Here are ways to know if you’re doing it, and some ways that you can fix it as well!
You’re focusing more on social media
I’ve mentioned this a few times, mostly around the that Instagram blackout that happened a while ago. If you’re focusing more on social media and neglecting your blog, then you need to remember that you don’t own social media. You own the content you are creating on your blog, and then no one can take that work away from you. This is really important if you are working with brands too!
You’re not utilizing your older content
The great thing about a blog is that you’re constantly creating content. Maybe you hit a spot where you’re not able to create content, but you can still promote your older content. I’ve had a blogging slump that kind of made me just not feel like working on the blog. I realized that I was still able to create new pins and share my content even if I wasn’t currently creating anything new. Pinterest is a great tool for driving new traffic to your older content!
How you can stop neglecting your blog
Realize the importance of what you’re doing! There are so many people who start blogs, but there aren’t many people who stick with them. Being a blogger is more about being passionate about the content you create instead of just trying to make money. If you’re making content that reflects who you are, then you’ll have no problem turning that into a profitable venture in the future.
With all of this being said, you can still care about social media! The great thing about content creation is that you are never limited to just one platform. You can use social media and blogging at the same time without one suffering. If you’re more focused on your blog, then share small snippets on your Instagram. Maybe Instagram is your main goal, but you can still have a blog that allows you to go more in-depth with posts.