A Behind the Scenes Look at My New Etsy Candle shop

I have been toying around with this idea for what seems like a long time. What kept me back is the doubt that I had to try to figure out if I could even sell one thing from it. Although my Etsy candle shop still has not officially launched yet, here is a behind the scenes look so far!

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Figuring Out What I Wanted to sell

Even though I would call myself a creative person, I have a lot of doubt in what I am able to do. I have been someone who has loved candles and wax melts and such since I was younger. This past winter I made some candles as a favor for a baby shower, and they were not only fun, but they were a hit as well.

At the beginning of the year, I decided that this was the year I was going to actually do it. I was going to make an Etsy candle shop, and I was going to have it as a creative hobby for now. With that being said, my first products when up two weeks ago, and more products are on the way!

finding a brand, color, and name

I spent a lot of time on Etsy figuring out what makes me different than other candle shops. It boiled down to the fact that I like minimal branding, more curated scents, natural glasses, and a specific look. This is when I went on a journey to figure out who I was as an Etsy seller and how that could fit into the Etsy platform.

My name ended up coming directly from this blog. Aligned with Ash has a spiritual context, but it is mostly about things that are aligned with my views, ideas, or just likes. I wanted the candles to be the same way. This is why Aligned Ash Studios seemed like the perfect name.

As far as branding and colors, I kept the colors the same as the colors I have used to brand this blog and a former blog. I think it is complimentary to what I expect my brand to look like, I kept the font minimal and clean so that it could be understood. Since logos and labels are not exactly my thing, I used templates that I purchased from Etsy to get the look I wanted.

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the creation process for my etsy candle shop

Next, it came time to figure out how to create the candles that I wanted to make. First I figured out what kind of wax I was going to use. I settled on soy wax, cotton wicks, and glasses and metal vessels to start out. Next, I chose fragrances that I enjoyed as well as options that I thought were popular. The fragrances I have are:

• Rose
• Fig
• Paris Vibe (inspired by Hotel Costes in Paris)
• Nectarine Blossom + Honey
• Violet + Peach

Right now the actual process of creating the candles is all done in a room that I refer to as my “studio/office/guest living area”. Basically, it is a room of requirement. Every candle I make is hand poured by me, labeled by me, packed by me, and shipped by me.

Future plans and current stock

So right now, I offer four different products in my Etsy candle shop, Aligned Ash Studios.

• 5 oz candle in a metal tin
• 11 oz candle in a glass jar
• 2.4 oz wax melts in clamshell packaging
• 1.7 oz wax snap bar

It has been so fun creating objects to sell and has helped me reach a new level of creative satisfaction that I honestly have not seen in a while. I have further plans to introduce new items in the future including sculptural candles, full/new moon intention candles, manifestation candles and so much more.

If you have any ideas or items that you would like to see in the store going forward, I would love to hear what you have to say. You can shop the store here, and enjoy 10% off with the code BLOGLOVE10!

Follow The Shop on Instagram: @alignedashstudios

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