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It is no secret that Pinterest and Tailwind have been serious game-changers for the life of my blog. Not only have I been able to find a branding style that works for me, connect with a ton of you, but I have also been able to learn quite a bit about Pinterest marketing along the way! Over the past few weeks, I have seen a ton of people say that they aren’t getting the traffic they used to on Pinterest, or that they have no idea where to start. I figured it was time to share my tips on how to make your Pinterest pins go viral, and even offer up a few templates to help you out too!
What exactly do you need to make your Pinterest pins go viral?
While I cannot say the EXACT thing that makes Pinterest pins go viral, I can share a few of the things thave worked for me. I did a post a while ago about how I went from 0 to over 350k monthly Pinterst views, and that grows each month! There are a few things that have seriously helped me, and you can totally add them to your pinterest strategy!
Great graphics will take you so far!
It wasn’t until I started focusing on graphics that I saw any growth on Pinterest. If you are an avid user of Pinterest, then you probably have criteria for a pin that you click on. It probably contains all or at least one of these things…
- Big bold keywords
- Striking colors
- Clean lines and organized content
- Branding from a creator you trust
If you can combine all of these together then you have a recipe for success. I shared a ton of tips in this post here about what you should always include in Pinterest pins. A few quick tips to create Pinterest pins that will go viral are to make them clean, longer pins work better, and you should always brand your content not only to connect with your readers, but it is also a great way to protect your content too!
Make sure what you’re writing is interesting!
I’ve been blogging for over three years now, and I wasted SO MUCH TIME writing about things that people just really didn’t care about. If you’re ready to have your Pinterest pins go viral, then you need to make sure that you’re actually writing about things that people want to read! Take the time to research what is popular in your niche. Ask your friends what problems they are facing, and try to solve them. There are a ton of ways to make sure that you’re creating interesting content.
It’s all about sharing!
At it’s root, Pinterest is technically social! While it is more of a search engine, it definitely is all about sharing content. Not only should you be sharing your content, but you should mutually be sharing other’s content as well. I’ve mentioned *Tailwind a few times on the blog, and I have even written an entire post dedicated to it! *Tailwind has been such an amazing tool for me to grow my blog, and to find some great bloggers to follow as well. It takes the hard work out of sharing your content, and it doesn’t seem like a task!
Here is a screenshot of my analytics over the past month by using Tailwind, including virality score, and engagement based on my number of followers!