One of the things that I really struggled with when I first started blogging is trying to figure out what on Earth I should be writing about. Everyone else seemed to have such a clear vision of who they were and what they were creating, and I was overwhelmed. Over the years, I have figured out a few ways to come up with blog content that makes it so much easier.
Write About What Comes Naturally To You
One of the biggest reasons people struggle to come up with blog content is because they are writing about the wrong thing. I used to think I had to write about social media because everyone else was, but the truth is I suck at social media. So my ideas didn’t feel like my ideas were my own or that they were actually valuable to my readers.
Once I realized that trying to write about the wrong thing could actually be a block, it was like a lightbulb went off. That’s when I decided to just write about whatever I was interested in. Sometimes that is makeup, sometimes that is blogging, and often is lifestyle or self-care. Not only is it easier to do, but you will create better content.
Keep a Journal of Ideas
I think that every blogging post I have ever done has mentioned the importance of keeping a journal of ideas. Not only is it a great way to brain dump if you are feeling creatively overwhelmed, but it is also a great way to come up with blog content.
The way that I have found the best way is to put a general title for my blog post. Underneath that, I will put a few bullet points of topics I want to cover in the blog post. This is definitely not necessary, but it helps me keep my thoughts organized and I can almost imagine the blog post before I ever write it.
Look at What Your Audience is REading
Don’t get me wrong. Your blog is about you, so you should be writing about what you want to write about. Even if only one person reads it, it is still important and amazing and something you should be proud of. On the other hand, if you are like me, you don’t want to write for nothing.
Use your Google Analytics or WordPress dashboard to see what posts your audience is loving. This may give you a great idea of what content you are creating resonates with your audience, and you may be able to write more content similar to that, or even expand into more detail depending on the blog post.
Ask Those around You
Sometimes writer’s block happens and it is insanely hard to get rid of, I have been there, you have been there, your mom has been there. If you really cannot think of anything to write about, ask friends and family. What are they interested in? What is something they are struggling with? Are there things that they think you are amazing at? Quora is also an easy place to see what kind of questions people are searching for!
By talking to someone around you, you may instantly think about 10 things that you can write about based off of one conversation. I think now more than ever it is important to share personal stories or how you are feeling, or tips and tricks that you use to make this time easier on you.